QUICK BREAKDOWN: How to grow your YouTube channel – fast!
HOW TO GROW YOUR YOUTUBE CHANNEL
The following information will help you grow your YouTube channel all the way from the beginning. And of course, how to make money on YouTube!
First, you need to make sure your channel theme and all content ideas are FIRE!
1. Build Your Videos Around a Single Keyword/Topic
Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers that don’t know SEO risk missing this step to rank videos but it’s crucial to include it if you want your videos to get the maximum amount of viewers. Use a keyword tool like tube buddy, which is specific to YouTube, to look for the most searched keywords in the niche you want to target.
It’s important to pick your keyword before you craft your video content as it helps you construct the best information around that specific topic. It also helps you remember to include your keyword naturally throughout the content so YouTube picks it up when closed captions are added. Once you choose a keyword, check out the videos that currently rank for that topic to make sure you’re on the right track in terms of intent and always optimize your title and descriptions. By doing this, you will generate more search traffic with SEO on YouTube.
2. Research keywords for your channel.
The first thing you’ll need to do is a little content analysis to see if anyone else is doing anything similar. Let’s say you want to create a travel vlog channel. You can get detailed keyword insights on TubeBuddy, or, you can open up the YouTube main search bar and type in “travel vlog”:
Are there any videos with views above 1M? Yes! Then you just found a niche that can work!
The YouTube search rankings are all based on the YouTube algorithm. The first page is usually very competitive, with a high turnover of new content coming in and out. It’s rare for a video to stay on the first page for long in a highly competitive niche like “travel vlog”.
But more importantly, your main goal should not necessarily be to get on this front page of the YouTube search bar for any given niche. Naturally, it may happen with your successful videos, but you should instead focus on getting your videos into suggested instead. Most successful channels earn a majority of their traffic through suggested. I have an entire section devoted to how to get more views on YouTube below, which ultimately plays into how to get into suggested.
So you see all of these other creators and some of their successful content. Now what? Actually, that’s often quite enough. You don’t necessarily even need to watch. Simply to know that there are successful videos out there in that niche tells you enough. There is a demand for that content.
You just need to find your unique take on it.
If there is no demand, I wouldn’t suggest going into that niche. While you could be an absolute first with your idea, you will still likely be able to find some similar content to your idea that is successful. Maybe even in a different niche.
For a deeper dive, I recommend TubeBuddy. It’s an awesome YouTube tool that gives you deep insights into keywords, content ideas, analytics, and more. It’s my favorite YouTube tool and I owe a lot of the success of my channel to it. Using the link above gets you 49% off.
One of TubeBuddy’s features is the keyword and content explorer. Typing in “travel vlog” into the keyword explorer can give you some good ideas:
looking at the overall score of “Poor” may cause you to hesitate. Don’t!
In my experience, “poor” overall scores are the best! Yes, they are competitive. Yes, it’s harder to rank for. But there is one main advantage.
When you hit the jackpot, you hit it big! There is a huge potential audience out there waiting for new content. And there are many searches every month! All you need to do is to create good content!
After this, you will be rewarded with views and a steady stream of income. I would suggest choosing anywhere from one to five keywords for your entire channel. Nearly every video you produce can have some of these keywords in them.
3. Reuse Existing Top Performing Content
Of course, the best way to grow your YouTube channel is to create and distribute great content. But that content doesn’t always have to be built from scratch. Some of your best videos can be created from engaging, valuable, useful, and actionable content you have already.
Many people go to YouTube to find answers and how-to tutorials especially during the COVID-19 pandemic where people binge-watched 4 billion hours of ‘how to’ videos in just one year. So content that solves problems for your audience is a great way to drive traffic. Perform a content audit to discover the blogs, guides, and other high-performing pieces you currently have and think about how to repurpose them to create relevant and engaging videos.
Bear in mind that the most successful videos on YouTube are typically between one to five minutes long, so don’t feel you have to make a film or write a novel. Keep it short and sweet.
4. Write a Small Catchy Description for Every Video
The small description at the bottom of the video can convey valuable information to the viewers about the video content. Worthy short descriptions can help to get YouTube views for free in greater numbers. While writing your description, take note of the following factors:
• Write the description in easy words keeping it short and to the point
• The description must match exactly the contents in the video
• Use relevant keywords to make sure the target audience can find them easily
• Add a description for every single video and make sure to write a separate one for each
Using the keywords in the description is very important to tell the audience about the topic in the video. You need to dedicate some time to the research process to find the best suitable keywords to rank up high in the SERPs (search engine result pages). Use the top keyword research tools like the Adwords Keyword Planner or Google Trends.
You can add links to your website or blog in the description. Putting a link to the playlist will also help the audience to navigate to other videos on your channel. If they find the videos interesting, there are greater chances of building a strong subscribers’ list.
5. YouTube SEO
It’s important to optimize your videos for YouTube SEO to increase visibility and engagement with your target audience.
1) Use a compelling title that tells viewers what they can expect from watching the video.
2) Select a thumbnail that captures attention and conveys what people will see in the video.
3) Add informative, relevant, or entertaining annotations to engage viewers before, during, or after they watch your video.
4) Include keywords within the metadata (description tags) for each video so it becomes easier for people to find what they’re looking for on YouTube or Google.
This way it’s easier for YouTube and search engines to get a general idea of what your video is about.
The Bottom Line- Keep Tracking the Analytics and Experimenting with New Methods
While the first step to growing income on this video-sharing site is to get YouTube views for free as much as possible, it is essential to consider some important facts.
• It takes time to grow the audience on any YouTube channel
• Researching with the keywords is a time-consuming process and you will need to dedicate some effort for at least a couple of months or more to get the desired results
• Building your audience base in a continuous process wherein you can keep experimenting with new ideas to bring in a change
• The ultimate goal to achieve long-term success with your YouTube channel is to optimize your content for unpaid searches
If you want to outreach the neck-tight competition and grow the brand identity for a new or existing business, video marketing can make all the difference. The market experts opine that this form of promotional strategy strengthens the content marketing project making it convenient for the brand owners to get quick results in terms of conversions.
Not all videos are the same nor are the audiences. Therefore, it is impossible to predict a specific formula for sure success. Keep trying out different methods while tracking the changes. This will give you an idea of what works best for the niche videos on your YouTube channel.
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